What is Digital Marketing? Overview of Basic Digital Marketing

In the era of digital technology, marketing to customers through media is the smartest and most effective approach for businesses. So, what does a business need to do to utilize effective digital marketing? Let’s explore Digital Marketing, the necessary skills to become a professional digital marketer, helping your business reach customer data and achieve high revenue.

1 – What is Digital Marketing?

Digital Marketing is the method of promoting a business’s products or services to customers through brand promotion and product advertising based on digital platforms.

Traditional marketing focuses solely on products, often neglecting personal branding, product image, and more. Digital Marketing is excelling where traditional marketing falls short, encompassing brand imagery, logo, personal identity, Fanpage, website, and more. This approach helps businesses assist customers better, effectively improve revenue, and save advertising costs.

It’s not overly difficult for customers to access and visualize products when needed, simply with a mouse click through a business’s website, Fanpage, email marketing, social media, etc. By utilizing advertising channels, businesses can measure effectiveness and devise specific strategies to reach potential customers.

2 – Overview of Digital Marketing

Businesses often utilize effective marketing through channels like Facebook Ads, Google Ads, marketing campaigns, affiliate marketing, etc. It doesn’t matter which sales channel your business uses to reach customers; what matters is understanding the product, customers, and selecting the appropriate channel.

2.1 Online Digital Marketing

7 popular forms of Digital Marketing:

• SEO – Search Engine Optimization: Passive, sustainable, and cost-effective customer outreach for businesses. SEO optimizes websites to improve a business’s ranking on Google. With user behavior in mind, being at the top of Google results yields more clicks than lower rankings.

You can choose On-page SEO: optimizing keywords, article structure, images, or videos that you want to convey to customers. Off-page SEO involves building backlinks and internal links.

• Email Marketing: While this approach was somewhat less favored in 2020 due to being perceived as spam, Email Marketing involves sending messages about products, services, and sales information directly to customers’ emails.
• Content Marketing: Content is crucial for promoting to customers. When opting for this brand promotion solution, you need to refine content, share useful information with customers, and attract traffic.
• SEM – Search Engine Marketing: Businesses using this channel typically employ Google Ads, Google Display Network (GDN), Youtube Ads, etc. Your products will be placed at the top of Google search results, but it requires a considerable investment.
• SMM – Social Media Marketing: Directly connecting with customers through platforms like Facebook, Instagram, Zalo.
• PCC – Pay Per Click Advertising: Businesses pay a fixed fee for every user click. Optimizing to minimize costs per click is crucial.
• Affiliate Marketing: Promoting products or services by partnering with providers. Businesses market and introduce products, converting customer behavior from inquiry to purchases.

2.2 Offline Digital Marketing

Digital Marketing Offline: Marketing products through advertisements in newspapers, TV, billboards, etc. However, in the digital age, this sales channel might not be as effective.

3 – Effective Digital Marketing Strategy

To choose an effective marketing strategy, research your market, product, and customers. Collect data, measure results, and assess the pros and cons of each campaign to select suitable sales channels.

Objectives:

Before launching a marketing campaign, define its purpose and objectives: What do you aim to achieve? Whether it’s brand exposure, message conveyance, reaching potential customers, boosting sales, increasing revenue, or sharing valuable information.

Identify potential customers:

An effective campaign identifies potential customers to tailor messages and approaches efficiently. Answer questions like: Who are your potential customers? Their age, gender, interests, etc. Based on these answers, choose suitable names, images, and branding.

Brand:

Your customers will remember you more easily if your product stands out, is memorable, and appeals to them. When weighing branding, customers are likely to choose a standout, distinctive brand over competitors.

Research competitors:

You won’t capture customers without studying your competitors and devising optimal strategies for healthy competition. Prior to embarking on a campaign, research your competitive counterparts, extract strengths and weaknesses of your business to enhance and persuade customers.

Digital Marketing is an effective advertising channel for reaching potential customers and generating revenue. As a business, you need to select suitable channels for effective and cost-saving advertising.